The Resource The library marketing toolkit, Ned Potter

The library marketing toolkit, Ned Potter

Label
The library marketing toolkit
Title
The library marketing toolkit
Statement of responsibility
Ned Potter
Title variation
Library marketing tool kit
Creator
Contributor
Subject
Language
eng
Summary
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries
Cataloging source
UTO
Dewey number
021.7
Illustrations
illustrations
Index
index present
LC call number
Z
Literary form
non fiction
Nature of contents
bibliography
The library marketing toolkit, Ned Potter
Label
The library marketing toolkit, Ned Potter
Link
http://www.librarymarketingtoolkit.com
Publication
Note
Contributor Alison Wallbutten is a New Zealand author
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. [201]-203) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Decide on your goals ;
  • 2.
  • Market research ;
  • 3.
  • Segmentation ;
  • 4.
  • Set objectives ;
  • 5.
  • Promotional activities ;
  • 6.
  • Introduction :
  • Measurement ;
  • 7.
  • Evaluation
  • 8.
  • Modification
  • Developing a marketing plan
  • The library brand :
  • Quick definitions
  • What is library branding?
  • Visual identity
  • About marketing
  • Merchandise
  • Slogans
  • Branding and marketing a converged library and IT service
  • Marketing and the library building :
  • Library design
  • Signs and displays
  • Marketing the library as space
  • An introduction to online marketing :
  • The library website
  • Search Engine Optimization (SEO)
  • Seven key concepts for marketing libraries :
  • Mobile websites
  • E-mail
  • Marketing with social media :
  • Do your patrons use social media?
  • General principles of marketing with social media
  • Twitter
  • Facebook
  • Blogs and blogging
  • Tumblr
  • Google+
  • The seven concepts
  • LinkedIn
  • Conclusion
  • Marketing with new technologies :
  • Quick definitions
  • Video marketing
  • Image sharing
  • QR codes
  • Geolocational apps
  • Web 2.0 catalogues and live chat
  • Podcasts Wikis
  • Anchoring these ideas in marketing theory
  • Slide sharing
  • Viral marketing
  • Technology and teenagers
  • Marketing and people :
  • Collaborating with people
  • Reaching people
  • Internal marketing :
  • The importance of internal marketing
  • Marketing to internal stakeholders
  • Marketing with internal stakeholders: co-operative promotion
  • Strategic marketing :
  • Library advocacy as marketing :
  • National campaigns and localPromotingg
  • Pormoting your library incriticisme to citicism of libraries in general
  • Advocacy, positiveand possitive messages
  • The library media narrative
  • Trojan horse advocacy
  • Marketing special collections and archives :
  • Introduction
  • Access, access, access: marketing digital collections
  • Genealogy
  • The marketing cycle ;
  • Tailoring your marketing to fit the cultural landscape
  • Mounting and promoting a more traditional exhibition
  • Learning from museums
  • Crowdsourcing
  • Marketing audiovisual materials
  • A final word on marketing libraries
  • Appendix: Glossary of Web 2.0 tools and platforms
  • 1.
  • Includes bibliographical references (pages 201-203) and index. -This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries
Control code
14297097
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=nlonzsd&isbn=9781856048064&upc=6913160&oclc=%28Sirsi%29%20TG274563/LC.JPG
Dimensions
24 cm.
http://library.link/vocab/discovery_link
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Extent
xxii, 218 pages
Isbn
9781856048064
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
6913160
Other physical details
illustrations
System control number
  • (Sirsi) TG274563
  • (OCoLC)761924436
  • (Nz)14297097
  • (NLNZils)1553663

Library Locations

    • Dannevirke LibraryBorrow it
      1 Station St, Dannevirke, 4942, NZ
      -40.209208 176.096868
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